Our Story
The digital revolution creates many wonderful opportunities for learning and creating along with challenges and dangers. We believe learning to code provides kids with the tools to navigate their way in the new digital world.
The digital revolution creates many wonderful opportunities for learning and creating along with challenges and dangers. We believe learning to code provides kids with the tools to navigate their way in the new digital world.
In 2012, Shmulik Miller and Ivgi took a big risk, leaving behind safe, established careers in technology and moving into education.
“For a long time, I’d wanted to combine innovation, education and technology,” said Ivgi. “As a young parent, I saw my kids lose interest in the formal education system, and I thought there has to be another way.”
Ivgi’s had already made one foray into EdTech — he’d developed a game for a French tech firm, that used Legos and software to teach physics and engineering. When Shmulik, who just founded the Center for Technological Leadership, asked Ivgi to join him in running a coding camp with him for the children of IBM employees, he jumped at the chance.
“The feedback was amazing,” he said. ” Working with young minds filled me with satisfaction and pure joy. I decided to follow my heart and join the Center.”
Ivgi, Head of TekkieUni
eTeacher was founded in 2000 by two brothers, Yariv and Boaz Binnun. The company operates 4 virtual schools with more than 30,000 registered students and 400 teachers from 190 countries. The collaboration with the Center started after the founders’ sons participated in one of their coding courses.
“After 16 years working in the EdTech industry, I could appreciate the magic taking place in the Center’s virtual classes,” says Yariv. “I was very surprised to see that in the new digital world with all its addictive games, our sons and their classmates preferred to learn, create and invent. After a few sessions, my son was proud to show me the new app he developed by himself.”
The Binnun brothers were impressed by the philosophy, educational values, and technological expertise of the Center.
“We acquired the center and went on a new adventure together,” said Yariv.
Yariv Binnun, Co-Founder and Co-CEO
Research suggests that, among school-related factors, teachers matter most. This is why we chose great teachers to work with us.
We believe in the importance of the teacher’s role, the support of the group and the power of real-time interaction to inspire kids’ creativity.
By learning to code, kids can gradually shift from being digital consumers to become digital creators.
We offer a variety of extracurricular courses
App Development is a great way to learn coding! In this course, students create their own games and apps - learning essential tools, developing their skills, and building confidence. They will write code for the first time, and develop and design their own unique self-made products.
We hear all the time that Robots will be integrated into our lives everywhere; whether in hospitals, factories, banks or the agricultural industry. But aren’t we already surrounded by them? What makes the washing machine go round? What makes the light in the refrigerator turn on and the iRobot change direction when it’s facing a wall? Understanding the internal logic of the Robots we already have will help us engineer the Robots of tomorrow.
Scratch is an object-oriented coding course for young kids, designed to improve problem-solving skills and creative thinking.